Built, not just recommended.
Three products I took from strategy to something people can use, using AI at every stage.
Matey
From "I could never do that" to "I made that."
A DIY app for first-time renters and homeowners, mostly young women. The brand, its characters, the website and the product film, selected for Enterprise Ireland’s New Frontiers programme.
Brandip
Faster ideas aren’t better ideas.
My first big build with AI. An inspiration platform for creative teams, turning culture and news into short videos. I led the positioning through four versions, the investor deck and the product film.
Elora
For the millions of women medicine forgot.
In-depth conversations with women living with lipedema, one insight, and a working platform built from scratch: the website, the newsletter and the database behind it.
Strategy that delivers.