Case study 02 · AI video ideation platform

Brandip

AI was making ideas faster, not better. Brandip helped agencies and brands see an idea before they made it, shape it together and test it before launch.

Role Head of StrategyWith Siún Browne, UX/UIStage Full product concept, built for investor pitches
The problem

Faster ideas aren't better ideas.

74% of US agencies already use AI to come up with creative concepts. Yet 47% of US TV ads have no emotional impact at all.

What needed to happen

See it. Shape it together. Test it before launch.

The product · scroll through it

Walk through Brandip

01 / 04

Start with a goal

Type what you want to achieve, or upload a brief.

02 / 04

A feed built from strategy

Inspiration from culture, news and the brand strategy, side by side.

03 / 04

An idea video, made together

Save what sparks something. AI stitches it into a short video the whole team can shape.

04 / 04

Test it before launch

A live audience panel reacts, and AI pulls out the themes.

Brandip · product film clips
Step 1 · input prompt
1 of 4
The product film · 1:26

See it in motion.

The full product film made for investor pitches, walking through Brandip from first prompt to pretest results.

What came of it

A full product concept, and the start of Matey.

10

design principles behind every decision

Deck and film

an investor deck and a 1:26 product film

Matey

its video assistant became the foundation for our next build

A business is only as big as the problem it solves. Keep the ambition, but ground it.