Michael Browne · Strategist and AI builder

Think andDeliver.

A new world of built strategy.

See the AI builds How I work

I turn ideas and strategy into something people can see working. Strategy that ends in a product, not a deck.

Award-winning writingMarketing Team of the YearAllianz's winning entry, All Ireland Marketing Awards 2025

Global rebrand5,000 people, 16 marketsA full brand redesign for Aer Rianta International

Startup founderNew FrontiersEnterprise Ireland, with Matey

Insight to buildInsight to platformElora, from first interview to a working product

What I do

Strategy with an end product.

I guide teams with visuals as well as words: visual briefs that set the creative landscape, wireframes, prototypes, and the decks and documents to back them up. Clients come on the creative journey from the start, not the end.

Visual briefs that show what's possible
Wireframes and working prototypes
Strategy that can be put to work straight away

Before and now

Same rigour. A different clock.

AI has radically changed how I work over the past three years.

WhatWasNow

Desk researchDaysA sourced first view in a few hours

InterviewsHours of typing transcriptsKey themes turned around rapidly

Getting ideas downTyping 30 words a minuteDictating 200

The deliverableA 150-page deckSomething people can use

Why now

Strategy has moved from analogue to digital.

I've seen the arrival of social media, with all its good and bad, but AI is sure to be even bigger.

AI has changed how I do my job. I use it to sharpen my creativity, not replace it. It's my trusted sidekick. When I hand over work now, it delivers on the brief and it can be put to work straight away, because I can show people how.

There are some things AI will never do. It can align a strategy, but it can't get anyone to commit to it. Commitment still happens in the room, and that's where human experience counts.