Contact · CV
MichaelBrowne.
Strategist and AI builder. I turn strategy into something people can see working.
Profile
Strategic planner with 13 years in agencies and consultancies across New York, London and Dublin. I learned the craft in an analogue world. Over the past three years I've rebuilt my process around AI: AI-assisted research, agentic workflows, and AI builds that take strategy from the deck to a working product. Now I help companies make the move to AI, deciding where it's worth using and where people add the most value. Most of my career has been in small, senior teams, owning the strategy from the first question to the final work.
Experience
Independent Strategy Consultant · Reset Strategy
2023 to presentDublinStrategy for a broad mix of agencies and large clients, from startups to global brands.
- Head of Strategy (contract) at an advertising and digital agency group. Led strategy across both agencies, including ESB Networks and new business.
- Perigord: brand identity for Frontier Scientific Solutions, a global pharmaceutical logistics company.
- Allianz: wrote the award entries, including Marketing Team of the Year at the All Ireland Marketing Awards 2025.
- Grant Thornton employer brand. Supplyo market entry. Freelance strategy for agencies including Ogilvy.
AI builds
2025 to presentStrategy and build- Matey · Strategy Lead. DIY app selected for Enterprise Ireland New Frontiers. Brand, characters, comms strategy and pitch, with research run by a team of AI agents.
- Elora · Strategy and build architect. Health platform for women with lipedema, from the first interviews to a live site, newsletter and database.
- Brandip · Head of Strategy. Generative AI ideation platform for creative teams. Positioning, investor deck and product film.
- AI orchestration on Buzz. A team of twelve AI agents for research, copy and design, with a human in the loop at every stage.
Head of Strategy · Dynamo
2021 to 2023Dublin- Led the strategy discipline at a branding and design agency.
- Global rebrand of Aer Rianta International across 16 markets.
- Brand framework and on-air tagline for Newstalk.
Strategy Director · MCCP
2018 to 2021Dublin- Led consultancy teams and grew the range of services.
- Advised the CMOs of Heineken and Bord Bia.
- Brand strategy for Lidl Ireland and the National Lottery.
Strategic Planner · TMW Unlimited
2016 to 2018London- Weekly CRM for Virgin Trains. Social roadmap for Sony Mobile. Multichannel B2B campaign for Canon.
Earlier
2013 to 2016Dublin, London, New York- Wunderman UK, London: Vodafone pitch.
- Carat, Dublin: digital media planning for Bank of Ireland, including the Mortgage Store, its first online mortgage range. Also Glanbia and Debenhams.
- Blast Radius, New York: social media for Bottega Veneta.
- Only European finalist, BBH Beautiful Minds.
Writing, AI tools and education
Thought leadership on this site about how AI is changing strategy and planning.
- Agile Strategy Diploma, APG, London
- MSc Marketing, Dublin Institute of Technology
- Postgraduate Diploma in Advertising and Digital Communications, Dublin Institute of Technology
- BA (Hons) Media Production and Management, Ballyfermot College
Strategy you can see working.