Case study 01 · DIY app

Matey

From "I could never do that" to "I made that." Matey turns your real room, budget and skill level into a plan you can follow, one step at a time.

Role Strategy LeadBacking Enterprise Ireland New FrontiersDid Brand, characters, comms strategy, pitchStatus On pause
The problem

Not a skills gap. An identity gap.

First-time renters and homeowners, mostly young women, want to make a space their own. But DIY still feels like someone else's world, and most people give up before they finish.

The idea

From "do it yourself" to "make it for yourself".

DIY reframed as a creative act that ends in something you're proud of. Three steps: Scan your room. Plan a project that fits. Make it.

The build · scroll through it

Walk through mateydiy.com

01 / 04

The front door

A short film explains the idea before anyone reads a word.

02 / 04

Start with what you want

Pick a project, or describe it in your own words. Matey works out where you'd start.

03 / 04

Skills you grow into

Get Started, Get Better, Get Good. 38 skills, each taught once and reused.

Stop for Siún's reskinned skill screen, in a phone frame
04 / 04

Your room, measured

Point your phone at the wall. Matey sizes the project and works out what to buy.

mateydiy.com
The mateydiy.com website, scrolling to the section describedHero film · 1:16
1 of 4
The film · 1:16

See it in motion.

The film from mateydiy.com, walking through the site from first pick to a finished cut list.

Where it landed

Built, backed and refined.

49

projects designed

38

skills, each taught once and reused

New Frontiers

Enterprise Ireland founder programme, 2026

Like most startups, we pivoted from our first version.

Don't get wedded to the first idea. Know when to let it go.